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Car dealers on track

Time 10 years ago

rolls-royce-ghostDEALERS eager for a trip to Monaco have put £2.3m through a prestige vehicle finance specialist’s books.

Three weeks on since the incentive was launched by Bridford Financial Solutions, £2.3m’s worth of finance has gone through the firm’s books.

Bridford Financial Solutions is offering places on the Bridford Dealers Group visit to Monte Carlo for dealers who reach a certain number of points based on the amount financed per transaction with the Yorkshire-based national company.


An Alfa Romeo 8C Competizione, a Rolls Royce Ghost, a Rolls Royce Phantom, an Aston Martin DBS Convertible, and an Aston Martin V8 Vantage are among those funded by Bridford  as dealers aim to reach the 30 points needed to qualify for the trip to the Principality.

A large number of 4x4s have also been financed with Land Rover’s new Evoque, Range Rover and Range Rover Sport the most popular.

Dealers are given one point for each deal transacted up to £50k; two points for deals between £50,001 to £100k; and three points on those over £100,001.

The leader board so far shows one dealer on nine points, three on seven points and two more on six points. Six others have in excess of four points.

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Once qualified, dealers can look forward to the event next April that includes flights to the Principality, a panoramic helicopter flight over the Mediterranean, accommodation at the Monte Carlo Bay Hotel and Resort and a drive on the iconic Monaco Formula One Grand Prix route.

Also included is dining at the famous Café de Paris and a catamaran cruise.

Owner of Bridford Financial Solutions, Tim Marlow, said: ‘Dealers have really taken to the incentive and have put a good volume worth of deals through our books in the first three weeks.

‘It will make September busier than this time last year, which was our busiest month of 2010, and it is testimony to how we are growing.

‘Our competitive rates have resulted in a lot of franchised and independent dealers working with us because they know we can provide the bespoke funding needed to help them clinch deals with customers.

‘The Monaco incentive has reinforced this and dealers who fund the likes of Rolls Royces, Aston Martins and other prestige marques will soon reach the 30 point target.

‘The glamorous trip to Monaco we are offering provides dealers with another reason to work with us and allows us to reward them for their continued business.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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