CDX: Right content at the right time is crucial, says Twitter’s Lucy McHenry

Time 2:14 pm, May 25, 2016

CAR dealerships need to ensure that they are advertising their deals at the right time with the right content to make sure they achieve optimal outreach, according to Twitter’s head of agency sales Lucy McHenry.

Speaking on the live stage at CDX16 at Silverstone, McHenry, pictured, explained how Twitter is much more than the 140 characters available and the multimedia side of the site is also key to making sure a dealer’s message gets out to as many people as possible.

McHenry said: ‘People are choosing to come and follow you as a dealership. You need to make sure that if you have a base of followers, your content is engaging and if they try to contact you that you get back to them as soon as you can.

‘Also, you should ensure that you schedule content that will engage your user base on a regular basis so that your page doesn’t go stale and push users away.’

With the ever-changing features of Twitter and the company’s acquisition of live streaming app Periscope last year, McHenry recommended that dealerships use the multimedia aspect of the service to help engage with the audience, such as using polls and gifs.

‘We know that users engage with video on Twitter and it is at the forefront of everything we are doing. This gives a key opportunity for you (the dealers) to convey your message across and help to advertise your dealerships to a wider audience and show off what you have to offer.’

MORE: Used car dealers have their say at special session ahead of CDX

MORE: SMMT chief Mike Hawes kicks off CDX with a cautionary note on Brexit

MORE: CDX16: How the motor trade became ‘unattractive’ to work in

On Driver Tries Showing Off At Car Meet, Gets It Slightly Wrong


Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 51