Hawkins will be responsible for developing the Chevrolet brand across the UK as it grows.
He has worked for the past two years as a freelance automotive consultant, with clients including Infiniti Europe, CAT, Husqvarna and BMW.
Prior to that Hawkins worked in dealer development roles with Fiat, Chrysler Jeep and DaimlerChrysler UK.
‘Joining Chevrolet right now is a very exciting move,’ said Hawkins. ‘It comes at a time when the company is on a real turnaround – great products that get dealers enthused, a real sense that we can grow volume and deliver the results that our dealers and our customers want, and a load of new cars waiting in the wings to bring yet more customers and dealers on board.
‘My focus is to get the Chevrolet dealer network in great shape, and to deliver a great brand experience to new and potential dealers. My aim is also to develop the existing network and help them drive great results.’
Chevrolet UK managing director Mark Terry said: ‘I’m delighted to welcome Brian to Chevrolet. He brings with him a wealth of motor industry experience and exactly the right mindset for a brand like Chevrolet, which is set to grow and grow as we expand our network and roll out yet more models.
‘He’s also ideally placed to introduce new premium models to our dealer portfolio, such as the Volt and Camaro.’