DECEMBER might have seen new car registrations fall but Subaru’s website experienced a record number of hits.
The number of visitors to the site increased by 57 per cent compared to the same period in 2009, when visitor numbers hit a previous record high.
On December 20 – one of the worst days of the cold snap – hits on Subaru.co.uk rocketed by 135 per cent.
Record levels of snowfall, freezing temperatures and atrocious travelling conditions are quoted as the reasons says Subaru.
The firm’s marketing director, Kenyon Neads, said: ‘For the second year in a row, we’ve seen a direct correlation between wintery chaos on UK roads and people looking to find out more about our sure-footed range.
‘Growing numbers of people understand that in slippery and icy situations there is simply no substitute for our Symmetrical All-Wheel Drive system, and that’s why our website has been receiving so many hits.’