Dacia to add fourth model to UK line-up

Time 9:10 am, March 1, 2013

Dacia Sandero StepwayDACIA will add a fourth model to its UK line-up car range from the middle of next year: The Logan MCV.

The car will join Duster, Sandero and Sandero Stepway in the UK and will make its debut at next week’s Geneva motor show. The five-seater ‘will, in effect, be a Sandero estate,’ said Adam Wood, Dacia product manager.

The current Logan estate is a seven-seater and the thinking behind launching the new one with only five seats is so that it won’t steal sales from the Lodgy, a compact people carrier not sold in the UK.

The launch of Dacia in the UK is going well, said Wood. Orders to date are 4,300 – 2,600 for the Duster and 1,700 for the Sandero – and there are 149 Dacia outlets putting 86 per cent of buyers within a 30-minute drive of a showroom.

Although Dacia is selling itself on affordability, buyers are ordering Dusters with an average price of £13,300 (the range starts at £8,995) and 40 per cent want four-wheel drive, well ahead of the 13 per cent forecast and also well up on the 25 per cent of buyers elsewhere in Europe who opt for 4×4 Dusters.

Source: Headlineauto

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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