Confirmed as one of the largest stand-alone Honda new car showrooms in Europe, Car Dealer has been given exclusive access to the new site and its management.
The site is owned and operated by the Cloverleaf Group, and the Bracknell facility joins two other Cloverleaf retail sites in the Berkshire area.
It will mark a significant change in Cloverleaf’s presence in the area, as the Honda dealership in Ascot closes its doors. The Ascot site, just three miles away, has transferred all 22 staff to the Bracknell premises and has created a new role of used car sales manager.
Work on developing the London Road site began last September and what has risen from the rubble is a brand new state-of-the-art dealership.
The showroom has space for 14 new cars from Honda’s modern and fuel-efficient range, plus forecourt space for around 60 ‘Approved Used’ vehicles. A seven-bay workshop will provide service and repair work, with further dedicated bays offering MoT testing and wheel alignment.
‘We see this a real opportunity,’ Gary Peters, operations manager for Cloverleaf Group, told Car Dealer. ‘We’re at a stage where the current product cycle gives us the confidence that this size of facility can be justified. We’re on the cusp of new CR-V and the new diesel engines, and that will open us to new corporate markets which we have been closed off from up until now.’
Nick Campolucci, head of dealer development at Honda (UK) said: ‘This is an exciting addition to the Jardine Motors Group’ portfolio. With successful sites already in the Berkshire area we look forward to inviting new and current customers into the new showroom.’
To read the full story, click here to subscribe and to get hold of the latest issue or read it on your iPad free of charge.