8:44 pm, May 18, 2011
H.R. OWEN’s chief executive officer Andy Duncan will outline the group’s new development strategy today.
Set to speak at the group’s AGM, Duncan will outline the new strategy which is expected to develop H.R. Owen into the organisation that ‘offers the very best luxury car experience in the world’ to its clients.
This will be delivered by the new strategy, entitled ‘Experience is Everything’, which is aimed at developing H.R. Owen as a luxury brand associated with all aspects of luxury car ownership, maintenance and use.
Taking full advantage of H.R. Owen’s strong position in the luxury car market, the group plans to strengthen its relationship with its clients throughout their entire period of car ownership, from pre-purchase to the point of purchase, all the way through to its tailored aftersales offering, and including the provision of products and services which will enhance the clients’ use and enjoyment of their cars.
The first area of focus will be the ‘broadening and deepening’ the market shares of its existing businesses with an initial concentration on the group’s principle luxury marques: Bentley, Ferrari, Rolls-Royce, Lamborghini, Maserati and Bugatti. The firm says they ‘we will also actively look at options with other luxury brands.’
Second on the agenda will be ‘investing in world-class, cutting-edge digital communication/interaction capabilities, to engage with existing and prospective clients.’
Hot on the heels of the recent announcement of the Ferrari ‘atelier,’ comes the news that the group will be ‘establishing a series of outstanding prestige and mutually enhancing brand partnerships.’
The group will also be looking to launch motor and luxury-related products in ‘adjacent markets.’ Four priority themes will be developed with a roll-out programme commencing in 2012 to include ‘driving skills and experiences’, ‘motorsport and classic cars related businesses’, ‘ancillary car needs – ranging from top quality valet/cleaning services through to fitting/upgrading digital infotainment systems’, and ‘adjacent top end luxury products and services.’
Duncan will is also expected to speak out the group looking for potential ‘strategic and value-enhancing acquisitions that fit H.R. Owen’s luxury positioning,’ while balancing cost reduction and margin enhancement by ‘closing loss making businesses and cutting unnecessary costs to the business.’
Duncan said: ‘We are really excited to announce the new H.R. Owen vision and strategy today. The focus is on maximising the strong potential of the business by fully exploiting our market leading position, and offering our customers the ultimate luxury car experiences. I am confident that with the new strategy we can both drive transformational growth and deliver significant growth in shareholder value.’
