3:36 pm, October 31, 2011
A BRAND new website has just been launched by Eden Motor Group with the help of Progress Automotive Solutions.
The group who operate six Vauxhall and Chevrolet sites including a Vauxhall a Ford aftersales centre have launched the new website in a effort to improve their service to customers.
Striking new site navigation features, as do local promotions for each regional dealership website. ‘Mega menus’ also form part of the site which guide the customer through an easy-to-use interactive experience.
As the customer travels through the site, call-to-action prompts are always available in prominent positions with contact details and side tabs offering ‘Book a Service’ and ‘Book a Test Drive’ options.
Eden’s 275+ used car stock has received changes too. The addition of a ‘sticky’ menu at the base of every page for quick retrieval of cars that customers have saved into their ‘garage’ or previously viewed during their visit features.
The new site also includes a ‘Quick View’ function for every vehicle, which allows customers to access the key info and imagery for any car straight from the search page without having to navigate away, while a ‘Lifestyle Search’ feature allows customers to display cars by vehicle type as an alternative to the traditional method of searching by make and model.
New features are also along the way including searching by monthly finance budget, new car review videos and webchat facilities.
Graeme Potts, Eden managing director said: ‘This website offers a completely new interactive experience for the customer. In this day and age, there is no merit in offering a ‘run-of-the-mill’ service.
‘A forward thinking company such as ours needs to lead the way, and we have done this with the help of Progress Automotive Solutions; the website developers who work solely in the automotive industry thereby offering real value and experience.
‘In order to compete at the highest level we need to delight our customers from the very first touch point – which is usually the website. I am confident that our new offering will deliver both an excellent, customer-centric online service and a fantastic business result.’
