Everton ends shirt sponsorship deal with Cazoo worth nearly £10m a year to the club

  • Everton and Cazoo will end sponsorship deal at the end of the season after two years
  • Cazoo has confirmed it will continue its deal with Aston Villa
  • It is reported that Everton activated a two-year break clause but it is not believed to be linked to other Russia-related sponsorship deals ended by the club last week

Time 12:12 pm, March 8, 2022

Football club Everton has ended its sponsorship deal with Cazoo after two years, thought to be worth nearly £10m a year.

The online car dealer took over the shirt sponsorship for Everton in summer 2020 but said it has not been able to reach ‘suitable terms’ to continue it beyond the agreed two years.

However, it has confirmed it will remain principal sponsor of Aston Villa – a deal formed at the same time but estimated at £6m.

The Liverpool Echo reported that Everton chose to activate a two-year break clause in the deal, and the sponsorship will end after this season.

Cazoo told the Athletic: ‘We can confirm that the Cazoo sponsorship of Everton Football Club will not continue after the end of the current season.

‘The original deal was for two years and it has been a strong partnership over this period which has delivered on our objectives and we are proud to have supported the Club and raised over £75,000 for Everton in the Community during this time.

‘We were unable to agree suitable terms to extend our sponsorship of Everton beyond the original two years but can confirm that we will remain the principal partner and shirt sponsor of Aston Villa Football Club next season.’

Last week Everton announced that they were immediately suspending sponsorship deals with Russian companies but it is not believed that ending the deal with Cazoo is linked.

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

More stories...

Server 190