12:12 pm, March 8, 2022
Football club Everton has ended its sponsorship deal with Cazoo after two years, thought to be worth nearly £10m a year.
The online car dealer took over the shirt sponsorship for Everton in summer 2020 but said it has not been able to reach ‘suitable terms’ to continue it beyond the agreed two years.
However, it has confirmed it will remain principal sponsor of Aston Villa – a deal formed at the same time but estimated at £6m.
The Liverpool Echo reported that Everton chose to activate a two-year break clause in the deal, and the sponsorship will end after this season.
Cazoo told the Athletic: ‘We can confirm that the Cazoo sponsorship of Everton Football Club will not continue after the end of the current season.
‘The original deal was for two years and it has been a strong partnership over this period which has delivered on our objectives and we are proud to have supported the Club and raised over £75,000 for Everton in the Community during this time.
‘We were unable to agree suitable terms to extend our sponsorship of Everton beyond the original two years but can confirm that we will remain the principal partner and shirt sponsor of Aston Villa Football Club next season.’
Last week Everton announced that they were immediately suspending sponsorship deals with Russian companies but it is not believed that ending the deal with Cazoo is linked.
