FACEBOOK returns to CDX this year joined by photo-sharing app Instagram to help you increase sales using the social platforms.
Anita Fox, who is automotive client partner for both brands, will be sharing her expertise on how to run impactful campaigns that deliver both sales and footfall to your showroom.
Building on last year’s successful keynote speech, there will be even more to learn from the social media giant at CDX17. As well as speaking on the live stage, where she will be sharing insights into customers’ paths to purchase, Fox will also be hosting a masterclass breakout session on how to use Facebook to increase sales.
The session will include hands-on demonstrations of how you can achieve real results for your business, an ideal workshop for those who take a marketing lead in their business.
Fox has been with Facebook and Instagram for two years, but has been involved in automotive industry marketing for most of her career.
She previously worked as head of global marketing communications for Land Rover and was head of marketing communications for Volvo both in the UK and across Europe. Before joining the Facebook team, Fox was in charge of Jaguar’s UK brand experience strategy.
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