12:34 pm, January 31, 2017
THE first people to buy a car through Hyundai’s new e-shop platform, Click To Buy, have taken delivery of their new cars.
Click To Buy allows customers nationwide to purchase a new Hyundai completely online, offering a no-haggle, fixed-price experience, making buying a brand-new Hyundai simple, quick and transparent. The entire process is possible to complete in less than five minutes when purchasing with cash, making it just as easy to buy a new car as it is to buy a weekly grocery shop online.
Keith Peile, a 65-year old retired security officer from Poole, Dorset, was the first to buy, replacing a 2-year old Hyundai i10 he’d previously bought through an online broker with a brand new model, less than 3 days after the scheme had gone live.
Speaking to Car Dealer Magazine, Peile said: ‘I used to find coming to dealerships a bit drawn-out. Salesmen, by their name, try to sell and I always go knowing exactly what I want, and it’s just hours of saying ‘no thank you’. With Click To Buy you can state exactly what you want, and it’s so easy and straightforward.
‘I was sitting in front of the television one evening with the tablet. The advert came on and I thought I’d explore the site. I managed to persuade my wife overnight that it was a viable proposition and the next morning I got on the laptop and ordered it.’
Since launch on January 6th, 23 Hyundai cars have been ordered via Click To Buy. The site has had over 92,200 visitors with 43 per cent of customers trading in and 93 per cent collecting their new car from their local dealer.
Mat Carrington, head of business at Westover Hyundai, Poole, told us: ‘It shows the change in buyer behaviour. People do a lot of their research online before they ever come to us – people really know what they want and we’re here to validate their decision. I think it’ll prompt more enquiries into the business, with people going online and getting a quote then come into us and have a conversation about it.
‘Click To Buy is something different to talk about and if it gets Hyundai talked about in terms of brand awareness it’s good for us!’
David Pugh, marketing director at Hyundai Motor UK, said: ‘I knew we’d have lots of people in the system having a look but I didn’t think we’d have a sale this quickly – and I lost a tenner on it!
‘We’ve already got plans to add functionality to the system. We’ll be talking to a lot of the early customers to find out how they went.’
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