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Foray’s 10th celebrations

Time 1:17 pm, January 5, 2011

62672forFORAY Motor Group is celebrating ten years of business by acquiring its 10th Ford dealership.

The timing could not be better; 2011 also marks Ford of Great Britain’s centenary.

The Salisbury-based business will be integrating the former Reed of Trowbridge business into the group and has already changed the trading name to Trowbridge Ford.


Foray managing director Chris Yoxon (pictured) said he will be undertaking a makeover of the former Reed site.

‘There will be major refurbishment of the premises in Canal Road, Trowbridge, which is good news for the 25 existing staff,’ said Yoxon.

‘I’m pleased that we will be representing Ford in Wiltshire’s county town – we already hold the franchise in Wiltshire’s only city, Salisbury, where we started our business in 2000 with a management buyout of Edwards Ford and the neighbouring Andover Ford.


‘On the same day, we also acquired Ford dealerships in Yeovil, Taunton, and Bridgwater and we had become the Ford franchise holder in Poole, Dorchester, and Chard before adding Shaftesbury at this time last year.

‘But we do have a strong presence in the corporate and vans markets in our region and the first decision at Trowbridge was to appoint a van salesman to develop our presence.

‘As far as Foray is concerned, there’s no better way to start the celebrations of Ford’s centenary than opening our 10th dealership,’ he added.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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