Ford Fiesta ST demand prompts boost in production

Time 7:40 am, August 6, 2013

Surging_demand_for_Ford_Fiesta_ST_prompts_production_boost_Ford_45582FORD has received double the expected number of orders for the Ford Fiesta ST in its first six months on sale, prompting an increase in production.

Demand in Europe is being led by UK customers making up 56 per cent of all dealer reservations across the continent, with more than 3,000 Fiesta ST orders since it went on sale at the end of March.

The sales rate is well ahead of the projected 5,000-per-year target and as a result, production of the Fiesta ST will increase by 15 per cent to 60 vehicles per day in order to keep up with growing demand.

Vice president marketing, sales and service of Ford Europe, Roelant de Waard, said: ‘The customer and media reaction to the Fiesta ST has been extraordinary – it’s really become an instant classic and orders have been extremely strong.

‘We are doing what we can to increase production and try to meet demand.’

Source: Headlineauto


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