4:14 pm, July 16, 2020
Ford has strengthened its relationship with vehicle leasing expert ALD Automotive to boost growth in the European commercial vehicle and fleet sector.
The shareholder agreement that has led to the formation of Ford Fleet Management will see both sides work together with the aim of offering an integrated one-stop leasing and fleet management shop that will save private and corporate customers time and money.
Commercial and passenger vehicles will be offered via Ford’s dealer network as well as through direct contact and digital platforms.
Ford said it was bringing product expertise and connected vehicle capability to the table, while ALD Automotive’s contribution was global scale and know-how in full-service leasing and fleet management.
It will start in the UK by the autumn, subject to approval by authorities, with other selected markets to follow, building on the relationship already established between the two companies – ALD Automotive has provided Ford lease services in Europe for more than 15 years.
Stuart Rowley, Ford of Europe president, said: ‘This new business marks a significant step in strengthening our position as Europe’s leading commercial vehicle brand by providing new opportunities for us to serve our customers through fleet management.
‘With ALD Automotive’s scale and experience in the full-service leasing market, Ford Fleet Management offers a one-stop shop for our customers, helping them run their businesses more efficiently by saving both time and money.’
ALD Automotive chief executive Tim Albertsen said: ‘ALD Automotive is pleased to be extending the reach of its services with Ford, which will notably support the development of full-service leasing for commercial vehicles in Europe.
‘This initiative, which leverages our leading position in the full-service vehicle leasing segment in Europe, fully reflects our capacity to create long-standing leasing partnerships and is a natural extension of our successful relationship with Ford.’
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