3:11 pm, September 23, 2010
FORD is hoping to find homes for 3,500 new C-MAX models by the end of 2010 – and 20,000 in 2011!
Marketing director Mark Simpson told Car Dealer the new model is extremely popular with customers and the marque’s dealers alike.
Demonstrators will be arriving in dealers next month, he said, and the real marketing push will begin in January.
‘Everyone knows not to battle with Santa Claus,’ Simpson told Car Dealer. ‘So we’ll be having a real push early in the new year.’
Although he wouldn’t reveal how many pre-orders for the car have been taken, he did say there were ‘some in the bank’ and that customers can expect a six-week wait for their new car.
‘Existing customers have been keen to snap up the new car and dealers have reported some interest already,’ added Simpson.
A full road test of the new C-MAX will appear in the next issue of Car Dealer.
More from the C-MAX launch here:
New C-MAX cheaper and better value
