Marketing director Mark Simpson told Car Dealer the new model is extremely popular with customers and the marque’s dealers alike.
Demonstrators will be arriving in dealers next month, he said, and the real marketing push will begin in January.
‘Everyone knows not to battle with Santa Claus,’ Simpson told Car Dealer. ‘So we’ll be having a real push early in the new year.’
Although he wouldn’t reveal how many pre-orders for the car have been taken, he did say there were ‘some in the bank’ and that customers can expect a six-week wait for their new car.
‘Existing customers have been keen to snap up the new car and dealers have reported some interest already,’ added Simpson.
A full road test of the new C-MAX will appear in the next issue of Car Dealer.
More from the C-MAX launch here: