3,500 C-MAX target

Time 3:11 pm, September 23, 2010

61790forFORD is hoping to find homes for 3,500 new C-MAX models by the end of 2010 – and 20,000 in 2011!

Marketing director Mark Simpson told Car Dealer the new model is extremely popular with customers and the marque’s dealers alike.

Demonstrators will be arriving in dealers next month, he said, and the real marketing push will begin in January.

‘Everyone knows not to battle with Santa Claus,’ Simpson told Car Dealer. ‘So we’ll be having a real push early in the new year.’

Although he wouldn’t reveal how many pre-orders for the car have been taken, he did say there were ‘some in the bank’ and that customers can expect a six-week wait for their new car.

‘Existing customers have been keen to snap up the new car and dealers have reported some interest already,’ added Simpson.

A full road test of the new C-MAX will appear in the next issue of Car Dealer.

More from the C-MAX launch here:

New C-MAX cheaper and better value

The Ford designer that drives a Ferrari

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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