The maker first tried to register the word back in 2005, but it was thrown out, reports industry newsletter AutoBeat Europe.
‘Fun’ is so generally used in the English language, argued the EU, it would be wrong exclude other traders and advertisers from using it.
This would certainly affect the car industry. Every maker seems to be selling ‘fun’ cars – just look at the manufacturer advertising, brochures and TV ads.
Ford may be getting its way, though. AutoBeat Europe says the European Court of First Instance has reversed the former decision.
Which means that ‘fun’ can indeed be considered worthy of a trademark.
Ford holding the licence to fun? It’s intriguing, and certainly one to follow closely…