GardX Protection announces official partnership with BMW

Time 9:52 am, January 5, 2016

GARDX Protection is to become the official supplier of paint and interior protection products to BMW Group UK Ltd, replacing BMW Seal and Protect.

The announcement follows a review of the market by BMW UK and feedback from several BMW and Mini retailers on the current product and competition.

This review prompted a full commercial tender. Intensive product and application testing and commercial evaluation was carried out to ensure BMW UK sourced the best product for their retailers and customers.

Richard Price, aftersales director for BMW UK Ltd, said: ‘This partnership with GardX provides BMW and Mini retailers with a product that has additional customer and retailer benefits and the full support of the GardX professional account management team.

‘This GardX team will work regularly with BMW and Mini sales staff to maximise product sales.’

Victor Coutin, pictured, managing director of GardX Protection, said: ‘We are very proud to partner with BMW UK. This is an outstanding achievement for GardX.

‘I have no doubt the product, account management and support that we deliver to the BMW and Mini UK retailers will significantly increase their incremental profit and enhance their customer experience.’

The new BMW and Mini paint and interior protection product will be called Protect X – and the launch is scheduled for January 18.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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