GForces and HPI partner to offer vehicle history checks on dealer websites

Time 8:24 am, November 7, 2016

fernandoGFORCES has partnered with HPI to enhance its data offering by providing vehicle history checks on dealer websites.

The new process will provide dealers with qualified sales leads by capturing customer data as they research vehicles.

Consumer director at HPI Fernando Garcia (pictured) said: ‘Given the HPI Check is one of the last steps towards buying a vehicle, a visitor entering their details is essentially a pre-qualified ‘hot lead’. The process captures a wealth of information that allows for timely and targeted marketing.’

GForces is a leader in providing digital technology, marketing and consultancy services to the automotive industry. They deliver automotive consumer convenience through their proprietary NetDirector software suite, combined with in-depth industry expertise.

Tim Smith, group strategy director at GForces also commented: ‘Automotive business intelligence is vital to conversion, which is at the core of everything we do. Forging partnerships with industry-leading technology and marketing providers like cap hpi strengthens this offering even further.’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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