TOYOTA is marking the Prius’ 10th anniversary in the UK by competing in the Brighton to London Future Car Challenge.
Organised by the RAC, 2010 is the first year of the event which is designed to demonstrate the benefits of new engine technologies in saving fuel and reducing emissions.
The Japanese manufacturer is entering more than 12 cars for the event, including all three generations of the Prius and the new Plug-in-Hybrid.
Boasting technology that allows the car to be driven up to 12.5 miles on electric power, the new Plug-in-Prius will be phased in to the market within the next two years.
The 12 cars also include the zero emission Toyota Fuel Cell Hybrid Vehicle advanced (FCHV-adv) which uses hydrogen and oxygen to generate electricity, and nine Auris HSDs.
Leading UK motoring writers will drive Toyota’s entries, while the UK Electric Land Speed Record Holder Don Wales will drivea Union Flag-liveried Auris HSD.
The rally takes place on 6 November, the day before the veteran London to Brighton rally.
by JAMES BATCHELOR