Jaguar Land Rover’s 4,500-strong Halewood workforce will now work 24-hour shifts to meet strong global demand for the premium SUV.
Since its launch in July 2011, the Range Rover Evoque has achieved worldwide sales success, with nearly 88,000 vehicles sold in more than 170 markets.
In March this year, Jaguar Land Rover announced that Halewood would move to 24-hour production, and launched a recruitment campaign to hire 1,000 new production operators, supervisors and engineers.
These new recruits will manufacture both the Range Rover Evoque and updated Land Rover Freelander 2 models across three shifts, including a new night shift.
Halewood operations director, Richard Else, said: ‘Our new recruits have worked hard during their assessments and extensive induction training.Many have also worked a number of trial night shifts during July, to ensure we get off to a great start today.
‘I am delighted to welcome our new colleagues as they come on-board to help us meet customer demand for the Range Rover Evoque and Land Rover Freelander.
‘Moving production to three shifts and working 24 hours a day will allow us to significantly reduce the time a customer has to wait for their new Range Rover Evoque.’