High demand for Nissans sends dealer group back to drawing board

Time 11:49 am, June 2, 2016

THE Trenton Group has expanded its plans for a new multi-million-pound Nissan dealership in Grimsby.

The three-acre, £3 million site in Altyre Way is currently in the final stages of construction and will open early next month, creating 35 jobs.

But group bosses were so overwhelmed by the public’s reaction to the temporary site – breaking all sales targets set by the manufacturer – they extended the space available for new and used Nissan models.

Andrew Woodhall

Andrew Woodhall

Andrew Woodhall, brand manager at Trenton Nissan, said: ‘We’re very excited about the opening of our new site, which will be one of the largest and most impressive Nissan outlets in the north of England.

‘But we underestimated just how well local people would take to the brand and were blown away by the volume of vehicles we would sell from our temporary site.’

He added: ‘As a result of the success of the temporary site, we went back to the drawing board and changed things around a bit to accommodate more cars and meet demand.’

The family-owned Trenton Group operates three sites in Hull – the main Nissan dealership in the city and two used car outlets – and has built an enviable reputation for excellent customer service over more than 30 years of trading.

Once open, the Grimsby dealership will feature Nissan’s new state-of-the-art retail concept, which combines modern technology and creature comforts, to enhance the overall customer experience.

The showroom will accommodate up to 14 new Nissan models, giving customers plenty of space to browse at their leisure.

Outside, there’s a huge forecourt with enough space for 150 CARED4 quality assured used Nissan models – one of the largest stocks of used Nissans in the north.

The site also boasts a high-tech seven-bay workshop fitted with all the latest Nissan diagnostic equipment and is staffed by an experienced team of manufacturer-trained technicians and master technicians.

Woodhall added: ‘We can’t wait to open the doors at the new dealership and to offer local motorists the very best experience of the Nissan brand and Trenton customer service.’

Pictured at top: An artist’s impression of the new Trenton Nissan dealership in Grimsby

MORE: New solar farm switched on at Nissan’s Sunderland plant

MORE: Dealer sells David Cameron used Nissan Micra for Samantha – at £1,495

MORE: Nissan to take 34 per cent stake in Mitsubishi Motors

On Driver Tries Showing Off At Car Meet, Gets It Slightly Wrong

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Heycar Advert
Server 108