9:36 pm, March 11, 2011
HONDA has launched a Facebook campaign to find Britain’s most talented ‘makers’.
‘Made in Britain’ aims to unearth the country’s highly-skilled crafters, builders, innovators and techno-gurus through a new Facebook campaign, which will offer outstanding creators ‘Development Awards’ worth up to £1k.
More than 80 per cent of the Honda cars sold in the UK are built by 3,000-plus engineers at its plant in Swindon, Wiltshire. The factory produces around 600 cars a day for British drivers, but also for export to 63 countries across the world.
In a campaign to encourage other British creators to share their skills, Honda has launched the Facebook page ‘Made in Britain’. Creators of all kinds from builders to bakers are encouraged to upload details and images of their work to promote British skills.
Every three months, Honda will award a development grant to cultivate the talents of the most skilled makers. This could be used to fund a course of classes to improve skills, materials and equipment, or a new website to promote their wares.
Ultimately, Honda wants the prize to help these crafters and producers to realise their dreams – whether that’s turning an idea into a hobby or even a hobby into a job.
The grant will also be supplemented with additional prizes, such as weekend breaks and mentoring from industry peers.
‘Britain is crammed with people making brilliant things, and we should be shouting that from the rooftops,’ says Steve Kirk, communications manager at Honda (UK). ‘We employ more than 3,000 incredibly-skilled engineers at the Honda plant in Swindon, and every year they build 140,000 of the most innovative and reliable cars on the road. This campaign is about celebrating their expertise, and the making talents of the nation.’
