• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

How heycar are helping the nation feel good about car-buying

Sponsored: More than £5m is being spent on biggest marketing drive to date to coincide with first birthday

Car Dealer Magazine by Car Dealer Magazine
October 5, 2020
0
Home Supplier Tips

By making constant improvements to our platform we’re reshaping the car-buying journey. And we want people to know about it.

That’s why we’re investing over £5m in our biggest marketing drive to date, which coincides with our first birthday in the UK.

It’s part of our commitment to supercharging our brand awareness so we can deliver even more leads to our nationwide network of dealers.

And we’ve come up with a concept we think will chime with car buyers as we emerge from these past few difficult months.

  • Heycar win Car Dealer Power Online Advertiser for New Cars Award

We’re reminding the nation of the joy you only get with a new car. That sense of sheer delight when you slide behind the steering wheel of a quality motor.

We’ve summed it up with the tagline to our campaign: ‘hey, buying a car never felt so good’.

Activity will take place across TV, video on demand, radio, Spotify, PR, a media partnership, YouTube and social media.

The feel-good concept is brought compellingly to life in the TV ad, which was shot during lockdown.

It sees a businessman so overcome with pleasure after getting into his new car that he unexpectedly breaks into a rendition of Flo Rida’s hit ‘Good Feeling’.

Katie Wilson, our marketing lead, said: ‘The entire industry has been through some very challenging times this year.

‘We’re determined to put a smile on people’s faces as we support our nationwide network of dealerships as they continue to get back on their feet.

‘That’s why we’re devoting more than £5m to our latest above-the-line marketing campaign to coincide with our first birthday.

‘We’ve created a really compelling concept to drive our brand awareness across a range of channels.

‘This allows us to boost dealer visibility, enhance reputation and build continued consumer awareness of our high-quality stock, and the reassurance that finding the right car through heycar brings.’

It’s being supported by a comprehensive media outreach programme that’ll also include a competition via digital and social channels where the public will be invited to share clips of themselves enjoying their favourite in-car songs, with the car featured in the advert up for grabs as a prize.

It’s the kind of content that’s relatable and highly shareable, driving engagement with the brand.

These initiatives also coincide with a fresh creative for heycar to ensure we continue to stand out in the industry.

And it comes as we continue to attract more visitors to our platform by improving its functionality and customer experience at every turn.

We’re determined to make it simpler than ever for car buyers to research and review their options – so when they’re ready to make a purchase they have all the information they could need.

Recent innovations include teaming up with leading automotive tech providers to give more customers the power and reassurance to potentially buy online, alongside a 25 per cent increase in listings with comprehensive video tours.

What’s more, we’ve launched a new Car Seat Chooser tool to help parents get peace of mind and give them the power to easily compare safety features, functions and price – all on one platform.

And there are plenty more developments in the pipeline, driven by our always-on consumer sentiment research that helps us understand the extent to which their behaviour is changing.

We’re rightly proud of how far we’ve come in the past 12 months – driving increased levels of transparency and trust between consumers and the industry.

We’ve had 20 million visits to our platform and drive £40 million-worth of sales to our trusted partners every month. But we’re determined to do better through 2020 and beyond.

We’re feeling good about the future. We want to ensure car buyers are too. Come with us on the journey.

  • NEW Car Dealer Mag issue 151 out now – Read it here
  • Have you nominated yourself for a Used Car Award? – Do it here
  • Join our breaking news WhatsApp group – Click here to join now
  • Which is the best car manufacturer to represent? – Find out here

Related Posts

Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
Supplier Tips

Used cars poised for ‘stronger-than-expected’ year of sales

February 25, 2021
1link Trade Buyer in use
Supplier Tips

Epyx overhauls and relaunches used vehicles platform for dealers

February 25, 2021
Nick Jowett portrait
Supplier Tips

Holding service foils the deposit fraudsters and eases stress over disputes

February 25, 2021
The planet Earth in orbit, viewed from space
Supplier Tips

Free delivery offer for dealers proves to be globe-busting – nearly four times over

February 19, 2021
Andy Pearce, CD Auction Group, Feb 2021
Supplier Tips

CD Auction Group drops listing and sellers’ fees for dealers using Vehicle Tradex platform

February 17, 2021
GardX paint protection stock image
Supplier Tips

New GardX International and Renault Retail Group partnership to give boost to dealers

February 14, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

February 24, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C