How video has helped Cambria revolutionise car sales

Time 6 years ago

CAR dealer group Cambria Automobiles has revolutionised the way it sells vehicles online using video imaging software. 

Following the adoption of state-of-the-art technology from AutosOnShow.TV, Cambria has recorded a marked improvement in the efficiency of selling its vehicles nationwide.

Richard Mochor, head of web at Cambria, said: ‘Speed to market is unbelievably important and the AutosOnShow system at least halves the time we can get a car to market with quality video imagery. We have a personalised video function available to all our guests.

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‘We can see very high levels of engagement with video in some of our best-performing dealerships. There is no doubt that AutosOnShow videos are helping drive that.’

The software works by helping all users film the perfect video for each vehicle, which is then uploaded directly to the dealership website. Personalised videos allow Cambria to deliver customer service of the highest quality.

Adam Price, of AutosOnShow.TV, said: ‘High-quality, consistent images of Cambria’s retail stock is boosting consumer confidence.

‘Independent research shows that AutosOnShow.TV images are increasing vehicle views by a staggering 40 per cent online, highlighting the positive customer experience.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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