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Hyundai Peterlee kicks off new-look dealership with football team sponsorship

Time 4 years ago

BRISTOL Street Motors Hyundai Peterlee is celebrating a £170,000 refurbishment by supporting local football team Seaham Red Star.

The adult team will wear tracksuits with the dealership’s logo as part of the agreement, which comes just after the North West Industrial Estate showroom completed an extensive refurbishment, including improvements to the exterior and interior of customer areas as well as upgrades to colleague areas.

Much of the dealership’s improvements have focused on technology to improve the customer experience. This includes the installation of hybrid/electric vehicle charging points and a number plate recognition system, which alerts the dealership’s servicing team when the customer arrives to check their vehicle in, saving customers time.


General manager Paul Walton said: ‘It’s fantastic to kick off our new look by supporting a local football team. A number of our colleagues are Red Star fans and were really excited to find out we will now be supporting the club.

‘Bristol Street Motors is always keen to support local grass-roots sport. Seaham Red Star are a perfect example of a club with strong ties to the community. They have a real focus on finding and nurturing talented young players, many of whom later go on to play professionally for larger clubs.’

Chris McCabe, manager of the Northern Football League Division 1 team, said: ‘All of our players are from the area, so it’s great to have the support of a local business like Bristol Street Motors Hyundai Peterlee. We are a community team and need to keep a tight rein on our expenditure, so the support of Bristol Street Motors is very welcome.’

Pictured from left are sales manager Chris Wilson, players Callum Monroe, Thomas Price, Liam Hodgson and Brad Staunch, general manager Paul Walton, players Andrew Johnson and Lee Chapman, and team manager Chris McCabe


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