#IAA: Focus ST in movie

Time 10:05 pm, September 14, 2011

dsc_0322THE all-new Ford Focus ST will have a staring role in a blockbuster movie Car Dealer can exclusively reveal.

Ford’s executive design director Martin Smith told us that his team have already built five new Focus STs to be used by stunt drivers in a forthcoming film.

Smith gave no indication as to the movie’s name but said: ‘It will be a film version of a popular television series.’

He also hinted the main character will be driving the Focus ST because it is the modern equivalent of the car he drove in the original tv series.

If correct it marks yet another step in Ford’s product placement activities. Most recently Ford products took staring roles in James Bond movies. ‘The Mondeo used in Casino Royale was actually our deisgn mule,’ said Smith. ‘It was just a plastic body with an engine shoved into it so it could drive into shot.

‘That car was in the movie before the Mondeo was launched, and there was a team of people on set whose job it was to make sure it was covered up when it was not used. A Ford product having a staring role in film does great things to how the car is perceived by the public,’ Smith added.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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