8:10 am, January 29, 2014
LATEST figures from Auto Trader have revealed an increase in the number of cars listed for sale, as well as website visits and the volume of leads generated for dealers.
On average, the number of cars listed on Autotrader.co.uk every day in December 2013 rose by eight per cent to 377,214. So far this year, more than 400,000 cars have been listed consistently throughout January.
The increase in Auto Trader stock and visitors to the site has led to a surge in leads and direct referrals to dealer websites, email addresses and ‘clicks to call’ made on mobile devices – the number of calls generated through searches by mobile devices rose 55 per cent to 382,685, equivalent to a buyer ringing a seller every seven seconds.
Site visitors clicking through to a full-page advertisement for a chosen car grew by 29 per cent to more than 128 million in December 2013 and ‘click-throughs’ to dealer websites rose by 14 per cent to more than three million, a rise of 14 per cent.
Jonathan Williams, marketing director at Auto Trader, said: ‘Auto Trader is the largest online marketplace with more cars listed and more visitors than any other. However, there is no sense of complacency and we know our position will only be maintained if we can continue to demonstrate value to our customers.
‘Latest data shows we are working hard to generate genuine leads. But we are also providing the market data and intelligence tools that are driving competitive advantage in our customers’ businesses.’
