JEEP has marked its 75th anniversary by creating the world’s first pop-up showroom accessible only by 4×4.
The ‘dealership’ opened for three days at Robin Hood’s Bay in North Yorkshire on the edge of the famous cliffs, looking out over the North Sea.
The three-and-a-half-tonne mobile showroom was towed to the location across the rugged North York Moors terrain by Jeep’s 75th Anniversary Grand Cherokee, while the rest of the 75th Anniversary range and an example of the famous Willys Jeep were displayed on site.
While passing trade wasn’t expected at the remote location, walkers and ramblers were welcomed into the ‘dealership’ to discover more about Jeep’s 4×4 credentials.
Damien Dally, head of brand for Jeep UK, said: ‘Jeep has a long and illustrious off-road history. In our 75th year, a landmark moment, it seems fitting that we’ve demonstrated that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4×4.’
Jeep’s 75th Anniversary range includes limited edition versions of the Grand Cherokee, Cherokee, Wrangler and Renegade.
You can see how the ‘dealership’ was made below:
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