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John Edwards to head up Jaguar Land Rover Special Operations

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Time 7:50 am, June 16, 2014

john edwardsJAGUAR Land Rover has created a new division of its business to offer customers bespoke and one-off models.

‘Jaguar Land Rover Special Operations’ will be run by top-Brit John Edwards (pictured) and will offer high specification vehicles, high performance derivatives, ultra luxury products and limited run collector editions.

The operation will also focus on vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.


Jaguar Land Rover chief executive, Dr. Ralf Speth, said: ‘The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.’

John Edwards, managing director of Jaguar Land Rover Special Operations, said: ‘As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands.

‘By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.’


To support the delivery of these products, JLR will be investing in a new dedicated technical centre, located in the West Midlands, close to the current headquarters, and it will be gone to 150 specialists.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services.

The newly expanded heritage business will be open from August 1.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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