KEN RAMIREZ has been appointed senior vice president, sales and marketing, for Nissan in Europe.
Starting on Thursday, Ramirez will lead all Nissan’s sales and marketing efforts in the region, with a focus on driving profitable growth whilst helping it become the most desirable Asian car brand across the continent.
Ramirez joins Nissan Europe from Renault. He has more than 26 years of experience in the automotive industry across Europe, the USA, Japan, Mexico and Latin America. He joined the Renault-Nissan Alliance in 2002, holding various leadership roles at Nissan.
In 2013, he joined Renault as managing director of Renault UK, responsible for the Renault and Dacia brands in European right-hand drive countries. In 2016, he was appointed senior vice president, sales and marketing for the ‘G9’ group of European countries.
Paul Willcox, chairman, Nissan Europe, said: ‘We are excited to welcome Ken back to Nissan. We wish him every success in his new position.’
Ramirez said: ‘I am honoured to lead Nissan Europe’s sales and marketing evolution. I am confident that Nissan is well-positioned for future success in Europe.’
Ramirez will report to Willcox and will be based in Rolle, Switzerland. He succeeds Philippe Saillard who has decided to leave the company to pursue other professional challenges.
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