5:30 pm, February 25, 2011
122 Kia dealers will be raising funds for Red Nose Day 2011 the Korean firm has announced.
As a supporting partner of the charity event, Kia dealerships up and down the country ‘will be doing something funny for money’, with each dealer pledging a minimum of £1,200.
To reach that £1,200 target, the dealers will be involved in a variety of activities, which include a competition to guess how many Red Noses it takes to fill a Kia Venga, a charity car wash, and a ‘Best Dressed Showroom Window’ challenge.
Dealers will also be invited to show their creative side in the run up to Red Nose Day by turning an old trade-in vehicle into something hot enough to be auctioned for charity. ‘Pimp My Part-Ex’ will see a number of cars go under the hammer in conjunction with British Car Auctions (BCA).
Kia Motors UK head office is also getting involved including a raffle, a swear box for any blasphemous or overused phrases, lunchtime hair cutting sessions and a company quiz. On the big day itself, employees will get the chance to participate in a sponsored abseil down the office building, a charity car wash or simply just wearing something red for the occasion.
David Hart, dealer marketing manager at Kia Motors UK, said: ‘Our comedy-fuelled fundraising extravaganza for Red Nose Day aims to raise cash for this very worthy cause. As supporting partner of Red Nose Day 2011, everyone from our local dealers to office workers will be getting involved in order to raise a record amount for Comic Relief, as well as have a lot of fun in the process!’
Kia Motors UK has a history of helping out with the cause. The firm was the first ever automotive partner that Comic Relief worked with and remains its only automotive partner for this year’s campaign.
In 2009 the company raised over £100k for Comic Relief. With each dealer pledging a minimum of £1,200 each, Kia is set to beat last year’s record. A figure of more than £140k is predicted.
