The new premises showcase the Ferrari brand’s latest corporate identity which is being implemented across the dealer network worldwide.
Francesco Balli, regional manager for Ferrari North Europe, said: ‘Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.
‘Ferrari is committed to providing the highest level of customer care and we are delighted to see the Lancaster showroom re-opening here in Colchester as I know we have many enthusiastic clients in the East of England and Kent.’
The dedicated atelier at the showroom is an intimate environment intended to stimulate creativity and imagination, with décor and a choice of materials which are designed to reflect the artisanship and craftsmanship of Ferrari.
The atelier includes a configurator on which clients can create and visualise their dream car, with a diverse range of exterior colours and interior materials, examples of which are displayed in the same way as at the atelier in Maranello on which the dealer environment has been designed.
Mark Herbert, Chief Executive of Jardine Motors, commented: ‘Lancaster has represented the Ferrari brand in Colchester since 1976, and we are delighted to continue our special relationship with the Prancing Horse.’