1:34 am, December 15, 2010
SHOWROOM windows don’t come more special than Harrods – and Lexus has bagged four of them.
From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display.
Intrigued shoppers will be able to ‘get up close’ to Lexus’ new hybrid and the RX 450h SUV, while another window is devoted to the latest Mark Levinson audio technology – as featured in a number of Lexus models. A ‘Lexus Lounge’ completes the display, designed by Lexus with Harrods’ own creative team.
Belinda Poole, Lexus director, said: ‘Bringing Lexus and the new CT 200h to Harrods across the entire holiday period gives us a fantastic opportunity to present our new luxury hatchback in a perfect environment and to introduce the Quiet Revolution of Lexus hybrid drive.
‘It will help us target key customers who value the quality, attention to detail and unmatched levels of customer service for which Lexus – and of course Harrods – are renowned.’
A Lexus team will be on hand for an interested customer who will be able to provide further information and immediately forward customer details to the appropriate Lexus centre via iPads.
