Lookers purchases Pollendine Motors Ford operation in Essex

Time 9:18 am, July 10, 2018

DEALER group Lookers has bought Pollendine Motors, which operates a Ford dealership in Essex.

The acquisition, which has seen Lookers buy the entire share capital of Pollendine Motors (Frinton) Limited, now means that Lookers operates 11 Ford dealerships nationwide, with six based in the south.

The Clacton dealership, which employs 15 staff, complements the Lookers Ford site in Colchester, with the group also operating Ford franchised dealerships in Braintree, South Woodham Ferrers, Chelmsford and Sudbury.

The dealership will operate as normal following the purchase and all staff will be retained at the site. Customers are currently being contacted about the change and their details will be passed to Lookers.

Ford has remained a popular brand among Lookers’ customers, with recently updated versions of its core range attracting particular attention.

Lookers chief executive Andy Bruce said: ‘The acquisition of Pollendine Motors and the Ford dealership in Clacton is a perfect fit in terms of brand, location and culture. It is a dealership that we have long admired and one that we believe we can develop further to become a key part of our operations in the south.

‘While we may have a very diverse portfolio of brands here at Lookers, Ford has always been a consistent and greatly valued part of our business. We believe that the relationship we have with the brand will strengthen even further as a result of this acquisition, and we look forward to offering an even greater range of vehicles to our customers in Essex and the south.’

Lookers operates a network of 154 franchised dealerships across the UK and has a group annual turnover of £4.7bn.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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