Manheim boosts online

Time 2:56 pm, November 25, 2010

manheim-online-sales-boomMANHEIM Remarketing has boosted its online offering for dealers following feedback from buyers.

The system – called ‘Simulcast’ – is Manheim’s online link to a physical auction, following feedback from buyers requesting even more information on each vehicle.

In addition to increasing the volume of vehicles available through Simulcast, trade buyers will now benefit from a vehicle grading system on dealer part exchange vehicles.

The new grading system will enable buyers to preview a vehicle’s condition through exterior and interior images before they buy.

Manheim Remarketing’s managing director, Mike Pilkington, said: ‘Buyers are already demonstrating greater confidence and an increasingly sophisticated usage of online auctions and at Manheim Remarketing we are leading the way in developing a suite of online products that reinforce that vital buyer trust.

‘Accurate vehicle descriptions are key and we want to ensure our buyers have all the information they need to make considered purchases.

With Simulcast more vehicles are offered compared with daytime and evening auctions, and buyers can purchase vehicles on Simulcast six days per week.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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