Mercedes-Benz pop-up shop opens in East Anglia


Time 9:29 am, April 10, 2019

MERCEDES-Benz has opened its newest pop-up shop in a Norwich shopping centre.

Customers can experience a selection of the most popular Mercedes-Benz models, such as the new B-Class which comes with the innovative MBUX infotainment system as standard and ‘Hey Mercedes’ voice recognition.

In the Approved Used Zone, located outside for the first time, customers can explore the GLA compact SUV.

For motorsport fans, there is the opportunity to compete against friends and family for the fastest lap time in the Mercedes-AMG Petronas Motorsport Formula One zone simulator.

Customers are encouraged to share their results and photos on social media using the hashtag #MBPopUp.

A dedicated EQ zone will offer customers the opportunity to explore the C-Class Coupé Hybrid and learn about the electric and hybrid Mercedes-Benz models available.

Stylish watches

Customers can enjoy a selection of beverages at the Recharge Café. By presenting a Mercedes-Benz key or the Mercedes me app, customers can enjoy a free drink. For all other customers, drinks can be purchased with a £1 donation to Mercedes-Benz’s charity partner Laureus.

A variety of gifts are available to buy, including stylish watches and a selection of fragrances for men and women, as well as the latest Mercedes-AMG Petronas Motorsport Formula One  merchandise.

Customers can benefit from exclusive F1 merchandise bundle offers during race days (14th April 14, April 28 and May 12).

Interactive displays in-store include the AMG sound wall and ‘magic mirror’, offering customers positive live feedback on merchandise. On Friday 19th and Saturday 20th April, children (under 14 years) can participate in an in-store Easter egg hunt.

The Norwich Pop-Up Shop, at the into Chapelfield Shopping Centre, is a joint venture project between Mercedes-Benz Cars UK and Group 1 Automotive, which operates five Mercedes-Benz dealerships across the UK.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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