From Mini to Chrysler – Glass’s guide to manufacturer RVs

Time 8:46 am, April 29, 2014


MINI has the best residual value performance in the UK, while Chrysler is the worst-performing manufacturer, according to a recent study by Glass’s.

Glass’s has taken a look at the UK automotive landscape and provided a top-34 ranking of manufacturer performance by residual value – with Mini, Land Rover and Toyota taking the top three spots respectively.

The company analysed each model at four milestone ages – one, three, five and seven years.

Mini, operating within a classically high-RV performing sector, was helped to the top of the rankings by its desirable image. Strong brand perception, increasing refinement of luxury off-road vehicles and ever-improving fuel efficiency saw Land Rover grab second place.

At the bottom of the heap are Chevrolet and Chrysler in 33rd and 34th positions – with poor performance blamed on the way these brands are perceived by consumers.

Andrew Jackson, head of analytics at Glass’s, said: ‘Residual value is the cornerstone of the industry.

Overall performance

‘It considers the universal facets of a vehicle, positive and negative, and distils them in to one figure. And it is this figure that people use to measure the overall performance of a car over time.’

But what makes a good RV? It’s a balancing act of many factors that all manufacturers aspire to perfect. But the one thing that drives residuals the most Chevrolet Traxis desirability – by segment, from perceived build quality to driving dynamics and everything in between – and it is this desirability that saw Mini, Land Rover and Toyota fare so well in this league table.

Jackson said: ‘These top three reflect just how diverse the driving forces behind RVs can be. Mini is popular due to being a premium brand offering small, efficient fun cars to drive.

‘Land Rover however is very popular due to the prestige of the brand coupled with the nascent nature of the off-road segment.

‘Meanwhile Toyota manufactures the majority of its vehicles in the B, C and 4×4 segments and targets the rational buyers’ market as opposed to the premium.

‘Likewise, the bottom of the list reflects the difficulty a brand can have when either being built to a budget or suffering from a lack of public credibility.

‘Perception is reality,’ said Andrew. ‘If people believe a car is desirable, it will be perceived as being so, it will build a good reputation and hold a strong residual value.’

Manufacturer performance by residual value

The percentage figure represents the average depreciation rate

  1. Mini -16.4%
  2. Land Rover -17.0%
  3. Toyota -17.5%
  4. Honda -17.9%
  5. Volkswagen -18.3%
  6. Smart -18.6%
  7. Jeep -18.8%
  8. Audi -19.5%
  9. Seat -19.6%
  10. Skoda -20.3%
  11. Nissan -20.3%
  12. Mercedes-Benz -20.6%
  13. Kia -20.8%
  14. Suzuki -21.0%
  15. Mitsubishi -21.3%
  16. BMW -21.5%
  17. Mazda -21.5%
  18. Ford -21.8%
  19. Lexus -22.1%
  20. Subaru -22.3%
  21. Fiat -22.3%
  22. Volvo -22.4%
  23. Citroen -22.5%
  24. Hyundai -23.2%
  25. Jaguar -23.2%
  26. Peugeot -23.2%
  27. Vauxhall -23.5%
  28. SsangYong -23.5%
  29. Perodua -24.6%
  30. Renault -24.7%
  31. Alfa Romeo -24.8%
  32. Proton -26.1%
  33. Chevrolet -26.3%
  34. Chrysler -26.6%
Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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