News

Minis for ’26p an hour’

Time 8:22 am, December 10, 2012

MINI came up with a novel way of highlighting its finance offers this month – by handing Londoners the keys to Minis for 26p per hour.

Based on a contract hire rate of £169 per month for a Cooper hatchback model, the firm decided to split that into a more manageable chunk as part of its publicity stunt, mimicking the ‘Boris bike’ hire-by-the-hour scheme.

Londoners were invited to walk up to one of the specially designed ticket machines, insert their money and take the car for a one-hour drive accompanied by a member of Mini staff.


‘My mission is to make MINIs more affordable for the masses, so I’m delighted to launch the MINI Fun Hire Service today, ’ commented a Mini spokesman, named only the ‘Mini-ster of finance’.

‘The research showed that Londoners in particular could do with little bit of fun in their lives so I hope that a zip across town in a MINI Cooper will bring some much needed pre-Christmas cheer.’

The scheme took place in the West End of London and ran for just one day. It’s unknown if Mini plans to repeat the event in other cities.

Jon Reay's avatar

Staff Writer Jon is one of the Car Dealer team's newest members. You can also find him contributing to AOL Cars.

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