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Mitsubishi dealership scores with local football club

Time 6 years ago

Sally Swain, club secretary at Chesterfield FC, and Dan Wheeldon, sales manager at Gilder Mitsubishi Chesterfield

Sally Swain, club secretary at Chesterfield FC and Dan Wheeldon, sales manager at Gilder Mitsubishi Chesterfield

A NEW Chesterfield Mitsubishi dealership is developing close ties with the town’s successful football club.

Gilder Mitsubishi Chesterfield has supplied Chesterfield FC with a branded sporty crossover ASX model as part of an on-going sponsorship arrangement.

The Gilder group has been in operation since 1938 and added the Mitsubishi range to its portfolio in February, with a Mitsubishi advert being the first shown on Chesterfield FC’s new giant 30m-square stadium screen when it was installed recently.


The team – known as the Spireites after Chesterfield Parish Church’s distinctive twisted spire – is on an upward trajectory, following promotion to League One in 2014 with a place in the play-offs last season.

Gilder Mitsubishi Chesterfield sales manager Dan Wheeldon said: ‘Gilder and the Spireites both have a strong local presence and we are delighted to be associated with a club that is really going places. This is a great partnership that will work very well for both Mitsubishi and Chesterfield FC.’

Chesterfield FC’s club secretary Sally Swain said: ‘Gilder Mitsubishi is a great addition to the area and to Chesterfield FC’s sponsorship supporters, and we look forward to continuing this relationship for many seasons to come.’ 

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Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

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