10:56 am, August 19, 2011
AUTO Trader has released its latest insight into new car purchasing, ahead of the September plate change.
Page views of the Ford Fiesta jumped 66 per cent month-on-month on the Auto Trader New Cars website, while the Ford Focus saw the largest increase in monthly views (91 per cent) and the second highest number of total views in July.
Auto Trader’s data also predicts the type of car most likely to sport the new ’61’ plates will be the supermini, with four of the top ten viewed cars falling into this category, suggesting that rising motoring costs have prompted consumers to downsize.
Their monthly rise in views findings were as follows:
Ford Fiesta – 66 per cent
Ford Focus – 91 per cent
Volkswagen Golf – 69 per cent
Volkswagen Polo – 36 per cent
Vauxhall Astra – 61 per cent
Vauxhall Corsa – 60 per cent
BMW 3 Series – 35 er cent
Audi A3 – 54 per cent
BMW 1 Series – 44 per cent
Fiat 500 – 45 per cent
The number of views Auto Trader’s new cars website grew in July from 434,535 to 672,205. Tom White, head of new cars at Auto Trader, said: ‘The Auto Trader New Cars site has already become one of the leading destinations for new car buyers in the UK, as more consumers go online before they make a purchase.
‘Our innovative products are ensuring dealers receive quality response at a number of different levels of consumer search and this in turn is helping them sell more new cars. We will be bringing more new products to market over the coming months to further strengthen the proposition.’
