Flagship Fiat dealer group launches new-look website

Time 8:32 am, October 20, 2014

fiat222FIAT’S flagship dealer group, Motor Village, has launched a new website following three months of development.

The new site includes a series of useful features, and features what the company describes as a fresh, eye-catching design.

It provides an easy-to-use introduction to the services offered by Fiat Group’s flagship UK dealer for all the manufacturer’s marques: Fiat, Abarth, Alfa Romeo, Chrysler, Jeep and Fiat Professional.

Covering the three Motor Village showrooms – Marylebone in London, Croydon and Oxford – and the aftersales centre in Battersea, the site covers an extensive geographical area, giving a large number of customers the opportunity to browse, compare cars and arrange test drives.

A ‘more personal, engaging feel’ has been given to the site including photographs of staff and showrooms. The new-look home page features full-width imagery, with improved navigation and easier inquiry functions.

The site, developed by specialist agency Visarc, has been designed specifically with tablets and mobile phones in mind as well as conventional computers.

Tony Dittli, managing director, Motor Village, said: ‘The internet is so important today for customers looking for a new vehicle – most start their search online.

‘It was imperative that we configured our website to reflect the continuing growing needs of our customers.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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