Using the very latest technology, the UK’s second largest used car network is the first major online classified business to launch a fully responsive website.
The site will enable dealers and car buyers to view motors.co.uk on their mobile phone, laptop, tablet or smart TV, and they will have the ability to enjoy a first-class user experience, with all pages optimised to render perfectly regardless of the device used.
In addition to being fully responsive, the new website has been streamlined in terms of page weight by 75 per cent compared to the previous site, which makes it significantly quicker for the end user.
Users will be presented with new search start points, which will allow them to quickly and efficiently find a range of any vehicles earlier in the buying process.
The vehicle details page and other response areas have been fine-tuned using Autonomy, making sure that used car buyers can quickly find the vehicles of interest to them and easily contact dealers.
New features of the website include the ability to target customers based on make and postcode directly from homepage advertisements, and an upgraded dealership search allowing customers to browse solely within a particular advertiser’s stock.
Similarly, customers can search for commercial vehicles by body style, improving user experience and providing a more convenient search process.
Managing director of Motors.co.uk, Andy Coulthurst, said: ‘We are very excited about our new site. It has been created using cutting-edge technology, including HTML5 and CSS3, and we believe that it will give users everything they need, whatever device they access it from.
‘With visits from non-desktop devices now contributing over 35 per cent of total visits to the website, we are delighted that it now displays our dealers’ stock perfectly to millions of monthly users on hundreds of devices and across dozens of operating systems – all from one place and at no extra cost to those dealers.’
He added: ‘We have decided to give it a test run before showing it to the world, with the full launch scheduled in August.’