News nominated for Dadi Award

Time 4 years ago

ONLINE car marketplace has been nominated for a Dadi Award.

The Dadis – Drum Awards for the Digital Industries – recognise companies that achieve great digital campaign work internationally. has been shortlisted in the automotive website, app or campaign category for its work with SEO agency Caliber. Fellow nominees include Bentley, Jaguar Land Rover and Seat.

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The collaboration with Caliber meant saw a 36 per cent increase in organic traffic from January to July 2017, as well as a 43 per cent rise in vehicle views.

July 2017 also saw gaining a 68 per cent year-on-year traffic increase, as the website ranked at the top of Google results for the search term ‘used cars’.

Additionally,’s page load speed has increased by 44 per cent since the partnership began.

Shane Horsfall, head of digital marketing at, said: ‘The Dadis are renowned in the marketing events calendar, so we are naturally thrilled to be included in the shortlist against some big names.

‘Our online performance this year has been fantastic and positions as a key and critical challenger in the market.’

The Dadi Awards 2017 will be held at the Park Plaza Hotel, Westminster Bridge Road, London, on October 19.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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