The campaign will provide dealers with much greater exposure for their stock during tough economic times.
The campaign follows a record start to 2009 for the business which saw both increased site traffic and a record number of sales enquiries delivered to dealers.
More than 1,000 sales calls were generated for dealers advertising on the site in just one day with phone calls to dealers having increased by 54 per cent in the last year.
The new marketing drive from the Daily Mail-owned website will cover national and regional press advertising, online digital advertising, TV and a series of regional events that will use Northcliffe Media’s network of 113 regional newspaper titles to further promote the brand.
The campaign will kick off this month with ‘The Blues Busters’ a series of events that will visit towns and cities across the country to cheer up Britain’s motorists with random acts of kindness.
The Motors.co.uk network has gone from strength to strength in the last year with annual visitor numbers doubling in 2008.
Katie Armitage, marketing manager for Motors.co.uk said: ‘In the current economic climate dealers need cost effective routes to advertise and shift their stock and we have seen such a stellar start to the year because motors.co.uk helps them achieve this.
‘Our new marketing drive is designed to further support dealers in tough times by greatly increasing the visibility of stock listed on the site. We are also continuously improving the motors.co.uk website and have a host of new features to launch in 2009 that will further enhance the level of service to our many customers.’
In December 2008 the site launched a new feature allowing small independent dealers to combat the credit crunch and buy advertising on a pay-as-you-go basis providing cost effective advertising for all dealers, no matter how much stock they have.