1 in 10 believe in goals

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dealer-recruitment-spend-shortfallAMKON Training Services and Motorecruit, have published a report on coaching within the automotive workplace.

‘Coaching is a very interesting subject and we wanted to establish our sector’s opinion on it’s usefulness,’  said Darren Legg of the automotive recruiter Motorecruit.

Throughout April AmKon and Motorecruit engaged with hundreds of automotive employees through social media and email to invite participants to contribute to an online survey.


‘The results we extracted from the responses were on the whole very supportive and positive about employees’ perceptions of coaching’s effectiveness,’ added Elly Ambrose of AmKon Training Services. ‘Of particular note is the fact that although the vast majority of us feel that we need help to achieve our goals, and in fact 86 per cent of us would make use of any employer provided coaching, only 55 per cent of us have actually experienced coaching’s benefits.

‘Our conclusion therefore has to be that employers are potentially falling short in providing a service that will not only assist their staff’s personal development but will also, by it’s nature, create a workforce of more successful, highly engaged individuals.’

The report itself can be downloaded through the link.

More information about coaching, tailored to the automotive sector or Motorecruit and AmKon’s unique full circle service which combines both recruitment and ongoing coaching can be provided by Amkon Training Services at or Motorecruit at

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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