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New online auction service launches

Time 10:59 am, September 19, 2017

A NEW online auction website has launched that offers a free service to dealers, car supermarkets, fleets and finance companies.

It follows a six-figure investment by Independent Motor Auctions and is the result of a partnership between DealerTrade and Independent Motor Auctions. Backed by leading-edge technology, DealerTrade Auction caters for the whole of the automotive market, not just franchised dealers.

Justin Lane, pictured, managing director of Independent Motor Auctions, said: ‘We have invested heavily in the development of DealerTrade Auction and it is supported by over 100 years of motor experience between the two companies that are behind it. We can now offer local and national clients two auction sites in Leeds and Blackpool, as well as our new online auction service.


“We have worked closely with DealerTrade over the last six months to create the new auction website, where vendors can upload cars themselves, with the vehicle remaining on their premises. The winning bidder pays the vendor, so the vehicle owner stays in full control thoughout the auction. Buyers are charged a nominal fee.

‘We are delighted that so many companies have already agreed to use the free-to-sell service. Up until now, the majority of online auctions have specialised in one area of the market, but now a host of automotive clients can access our free-to-sell auction service.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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