ONE OF Surrey’s most successful automotive dealer groups has reaffirmed its confidence in the Mitsubishi Motors franchise by opening a new dealership across the county border in Berkshire – its second new Mitsubishi showroom in the space of a year.
Family-owned Shelly Motors’ newly refurbished showroom in Reading Road, Winnersh, complements its Epsom Mitsubishi dealership, which opened last December, and strengthens the successful partnership between the automotive group and Mitsubishi Motors in the UK.
Shelly Motors has completely refurbished the former CCR Motor Company site’s six-car showroom at a cost of £65,000, while aftersales customers benefit from a cutting-edge nine-bay workshop, which includes a dedicated MOT test ramp. Outside, there is room for 35 Approved Used Mitsubishis.
The opening has created 10 new jobs across the business, from workshop technicians to sales executives and administration staff. Guiding the team are a trio of senior managers who are already familiar with the brand, including managing director Aaron Jameson, who said: ‘Adding a second Mitsubishi dealership to our group was an opportunity we were very keen to explore and this is the perfect location. The brand fits perfectly within our portfolio and allows us to offer our customers a wide range of vehicles, from compact hatchbacks and hybrids to SUVs to all-wheel-drive pick-ups.
‘Mitsubishi Motors has been great to work with and it’s a very exciting time for us and the brand with the impending launch of the Eclipse Cross SUV. We’re dedicated to providing our customers with the very best experience and it’s our aim to quickly establish ourselves as one of the top-performing Mitsubishi dealerships with an outstanding reputation for customer care.’
Lance Bradley, managing director of Mitsubishi Motors in the UK, said: ‘We are delighted that Shelly Motors has increased its commitment to the Mitsubishi brand. Their opening of a second dealership so quickly after their first underlines how attractive our franchise and model range are, and with what they have achieved in Epsom, they are the perfect partner to represent Mitsubishi in such an important area.’
Pictured at top are Aaron Jameson (foreground), the managing director of Shelly Motors Reading Mitsubishi, and members of the new dealership’s team
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