8:26 am, August 30, 2013
NISSAN MD Jim Wright has revealed the brand’s dealers WILL get new Note models in showrooms before the end of September.
The news will come as a welcome boost to dealers looking to achieve ambitious targets for the key plate-change month.
Wright told Car Dealer that the new B-segment car had already banked 1,400 orders – in line with the brand’s plan – however, dealers hadn’t found it easy because demonstrators haven’t yet arrived.
‘It’s hard to sell cars to customers if they can’t drive them,’ Wright told Car Dealer. ‘We toured the new Micra and Note but customers couldn’t drive them. However, demonstrators will arrive in week three of September and I’m confident orders will get a boost.’
Wright explained launch events for the Note and Mirca will be key to their success and explained these would be the busiest six months for his network he’s ever known.
A new Qashqai is revealed in November, just a few months after the two smaller cars are in dealers, and will form an important part of the brand’s push for six per cent market share in 2014.
‘This is the most important time in my memory for Nissan,’ he said. ‘We have some fantastic new cars coming, but we need to do it properly. I’m extremely optimistic about the opportunity we have before us – we’ve been spending a lot to promote these new cars – and we have to make the most of them.
‘We’re aiming for six per cent market share in 2015 and that’s achievable. Look at the success we’ve had this year already – and that’s been without the new products we have now. We all just need to keep our foot to the floor.’
