• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

One for the user-choosers, Audi’s TT Sportback sparks excitement

Dave Brown by Dave Brown
November 13, 2014
0
Home News

p14_bp_beauty_005_2AUDI had a world debut on display at Paris: the TT Sportback concept.

Adding 29 centimetres to the length of the ‘standard’ TT to incorporate rear doors, the aim of the full four-seat car is to take the car’s recognisable style and silhouette in another direction.

And that direction will lead straight to the garages and driveways of the UK’s company car drivers, Audi hopes.

The second-generation TT sold 10,000 more models thanks to a diesel engine being offered for the first time – and many of these went to fleet buyers.

However, several company car lists ban coupes so Audi has developed its new concept – a compelling proposition for those fleet user choosers.

‘It’s still a concept at the moment but if it gets the go ahead we’ll clean up,’ Car Dealer was told.

That’s not to say the brand’s not performing strongly with the hugely extensive model range it currently has. Although the most recent set of registration figures issued by the SMMT show the actual number of Audis being sold in the UK was down year-on-year for September, the company still enjoys a healthy market share in excess of six per cent.

Car Dealer caught up with brand director Andre Konsbruck in Paris, who told us: ‘Our show cars have been very well received, at least that’s my impression. Interest [in the TT Sportback] is really strong, especially from the UK, because TT is of course something really special.

‘Anytime we present a TT derivative there is always a lot of excitement around and people are always asking when you are launching the car, but of course it is not decided yet.’ Audi is certainly not a brand to rest on its laurels. Konsbruck told us: ‘It has been officially announced that we are going to expand our product portfolio from 50 to 60 models, so there is much more exciting stuff that you can expect for the future.’

He explained that production capacity was a big topic for the company, with investment underway in a factory in Mexico to keep up with demand.

‘I think this year will again be our most successful year,’ he said. ‘I think dealer profitability is really strong now in the network so they are really happy. We have a complete network. The only thing which we have to see now is how we are going to cope with capacity, especially on the used car front.’

MORE: Mazda: Are plug-in hybrids ‘a bit of a game’?

MORE: The only way is upmarket, says Peugeot chief

MORE: Nissan: Leaf sales double as EV message gets through

Related Posts

Volkswagen Passat GTE plug-in electric car being charged
News

VW suffers post-tax profit drop of 37 per cent but says that was better than expected

February 26, 2021
Supercar graphic
News

Moving on up: Here are the top 10 used supercars to buy if you want to see a return on your investment

February 26, 2021
Subaru sign via Newspress
News

Subaru adds three dealers to network with plans for at least 15 as part of restructure that will see 10 leave

February 26, 2021
G3 Motorhouse in Failsworth from Google
News

Car dealers must pay out thousands after Trading Standards investigation found they’d clocked cars

February 26, 2021
Mike Hawes
News

SMMT calls for dealers to open ‘ideally before April 12’ as car production levels slump to 12-year low

February 26, 2021
Online car sales on an iPad
News

Fifth of car buyers think online sales will overtake those in showrooms by 2025 – but many think it’ll never happen

February 26, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

February 24, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C