NATHANIEL Cars, a leading MG dealership in South Wales, has won a Global Five Star Award for Excellence at the MG Motor International Dealer Awards.
The dealership, which has sites in Cardiff and Bridgend, collected the trophy in Shanghai. Judged on criteria such as customer service, marketing and unit sales, Nathaniel Cars is the first dealer in the UK to take the top accolade.
The award is the third consecutive win for Nathaniel in as many years after being crowned MG Motor UK Dealer of the Year 2018 and receiving a Four Star Award for Excellence in 2017.
Nathan Griffiths, sales manager at Nathaniel Cars, said: ‘Providing excellent service is a key part of our philosophy. Since we joined the MG family in 2015, we’ve almost doubled our annual unit sales by showcasing the exceptional value for money that the MG range provides.
‘As a dealer group, we have spent 250 days at off-site events, bringing the MG3 and ZS SUV to the attention of potential customers.’
Nathan’s motivation to succeed has been driven in part by his health, after being diagnosed with and beating cancer.
‘Being told that I had Non-Hodgkin lymphoma and a 40 per cent chance of survival motivated me to make the most of every opportunity presented to me,’ he said. ‘Once my treatment was over, I threw myself into the MG brand and it’s grown from there.
‘We try to keep our offering simple by doing the basics well and focusing on the customer and the vehicles. We’re really excited to continue our relationship with MG and look forward to taking delivery of the ZS EV soon.’
Daniel Gregorious, head of sales and marketing at MG, said: ‘Nathaniel Cars is an outstanding example of a dealership that reflects our values as a manufacturer. Winning the five-star award emphasises their commitment to the brand and their customers.
‘We’d like to extend our congratulations on behalf of MG Motor UK to the Nathaniel Cars team for their ongoing hard work and dedication.’